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Affluent Baby Boomers: most effective ad channels 2014, by reach
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Affluent Baby Boomers: most effective ad channels 2014, by reach
Most effective advertising channels among affluent Baby Boomers in the United States in 2014, by reach
by Statista Research Department,
last edited
Dec 12, 2014
The graph shows most effective advertising channels according to affluent Baby Boomers in the United States in December 2014, sorted by reach. The source found that with 75 percent reach, television advertising has the highest reach among upscale Boomers with household income of 75,000 U.S. dollars or more.
Most effective advertising channels among affluent Baby Boomers in the United States in 2014, by reach
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Description
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by Statista Research Department,
last edited
Dec 12, 2014
The graph shows most effective advertising channels according to affluent Baby Boomers in the United States in December 2014, sorted by reach. The source found that with 75 percent reach, television advertising has the highest reach among upscale Boomers with household income of 75,000 U.S. dollars or more.
- Show sources information
- Show publisher information
- Release date
- December 2014
- Region
- United States
- Survey time period
- August 22 to 27, 2014
- Number of respondents
- 1,056 respondents
- Age group
- 50-68 years
- Special properties
- among respondents who have seen or heard advertising on a platform in the past 30 days; respondents with a household income of 75,000 U.S. dollars or more
- Method of interview
- Online survey
Source
- Show sources information
- Show publisher information
- Release date
- December 2014
More information
- Region
- United States
- Survey time period
- August 22 to 27, 2014
- Number of respondents
- 1,056 respondents
- Age group
- 50-68 years
- Special properties
- among respondents who have seen or heard advertising on a platform in the past 30 days; respondents with a household income of 75,000 U.S. dollars or more
- Method of interview
- Online survey
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