Affluent Baby Boomers: most effective ad channels 2014, by reach

Most effective advertising channels among affluent Baby Boomers in the United States in 2014, by reach

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Release date

December 2014

Region

United States

Survey time period

August 22 to 27, 2014

Number of respondents

1,056 respondents

Age group

50-68 years

Special properties

among respondents who have seen or heard advertising on a platform in the past 30 days; respondents with a household income of 75,000 U.S. dollars or more

Method of interview

Online survey

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