The graph shows most effective advertising channels according to affluent Baby Boomers in the United States in December 2014, sorted by reach. The source found that with 75 percent reach, television advertising has the highest reach among upscale Boomers with household income of 75,000 U.S. dollars or more.
Most effective advertising channels among affluent Baby Boomers in the United States in 2014, by reach
among respondents who have seen or heard advertising on a platform in the past 30 days; respondents with a household income of 75,000 U.S. dollars or more
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MarketingCharts, & Shullman Research Center. (December 12, 2014). Most effective advertising channels among affluent Baby Boomers in the United States in 2014, by reach [Graph]. In Statista. Retrieved March 30, 2020, from https://www.statista.com/statistics/331891/ad-channels-effective-among-affluent-boomers/
MarketingCharts, und Shullman Research Center. "Most effective advertising channels among affluent Baby Boomers in the United States in 2014, by reach." Chart. December 12, 2014. Statista. Accessed March 30, 2020. https://www.statista.com/statistics/331891/ad-channels-effective-among-affluent-boomers/
MarketingCharts, Shullman Research Center. (2014). Most effective advertising channels among affluent Baby Boomers in the United States in 2014, by reach. Statista. Statista Inc.. Accessed: March 30, 2020. https://www.statista.com/statistics/331891/ad-channels-effective-among-affluent-boomers/
MarketingCharts, and Shullman Research Center. "Most Effective Advertising Channels among Affluent Baby Boomers in The United States in 2014, by Reach." Statista, Statista Inc., 12 Dec 2014, https://www.statista.com/statistics/331891/ad-channels-effective-among-affluent-boomers/
MarketingCharts & Shullman Research Center, Most effective advertising channels among affluent Baby Boomers in the United States in 2014, by reach Statista, https://www.statista.com/statistics/331891/ad-channels-effective-among-affluent-boomers/ (last visited March 30, 2020)
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