Affluent Baby Boomers: most effective ad channels 2014, by reach

The graph shows most effective advertising channels according to affluent Baby Boomers in the United States in December 2014, sorted by reach. The source found that with 75 percent reach, television advertising has the highest reach among upscale Boomers with household income of 75,000 U.S. dollars or more.

Most effective advertising channels among affluent Baby Boomers in the United States in 2014, by reach

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Sources

Release date

December 2014

Region

United States

Survey time period

August 22 to 27, 2014

Number of respondents

1,056 respondents

Age group

50-68 years

Special properties

among respondents who have seen or heard advertising on a platform in the past 30 days; respondents with a household income of 75,000 U.S. dollars or more

Method of interview

Online survey

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