The graph shows most effective advertising channels according to affluent Baby Boomers in the United States in December 2014, sorted by reach. The source found that with 75 percent reach, television advertising has the highest reach among upscale Boomers with household income of 75,000 U.S. dollars or more.
Most effective advertising channels among affluent Baby Boomers in the United States in 2014, by reach
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
among respondents who have seen or heard advertising on a platform in the past 30 days; respondents with a household income of 75,000 U.S. dollars or more
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingCharts, & Shullman Research Center. (December 12, 2014). Most effective advertising channels among affluent Baby Boomers in the United States in 2014, by reach [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/331891/ad-channels-effective-among-affluent-boomers/
MarketingCharts, und Shullman Research Center. "Most effective advertising channels among affluent Baby Boomers in the United States in 2014, by reach." Chart. December 12, 2014. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/331891/ad-channels-effective-among-affluent-boomers/
MarketingCharts, Shullman Research Center. (2014). Most effective advertising channels among affluent Baby Boomers in the United States in 2014, by reach. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/331891/ad-channels-effective-among-affluent-boomers/
MarketingCharts, and Shullman Research Center. "Most Effective Advertising Channels among Affluent Baby Boomers in The United States in 2014, by Reach." Statista, Statista Inc., 12 Dec 2014, https://www.statista.com/statistics/331891/ad-channels-effective-among-affluent-boomers/
MarketingCharts & Shullman Research Center, Most effective advertising channels among affluent Baby Boomers in the United States in 2014, by reach Statista, https://www.statista.com/statistics/331891/ad-channels-effective-among-affluent-boomers/ (last visited September 01, 2024)
Most effective advertising channels among affluent Baby Boomers in the United States in 2014, by reach [Graph], MarketingCharts, & Shullman Research Center, December 12, 2014. [Online]. Available: https://www.statista.com/statistics/331891/ad-channels-effective-among-affluent-boomers/