Marketer opinion on effectiveness of video advertising in the UK 2017

This statistic shows the results of a survey among media agency executives regarding their opinion on the effectiveness of video advertising for brand message communication in the United Kingdom (UK) in 2017. The survey found that the majority of agency professionals regarded video advertising as the most effective means to get the brand message across, while only 13 percent of respondents stated that there were more effective means.

Do you see video as an effective medium to get your clients' brand message across?

Share of respondents
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Source

Release date

May 2017

Region

United Kingdom

Survey time period

February 2017

Number of respondents

218 respondents

Special properties

media agency professionals

Supplementary notes

The source does not specify the type of the survey.

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