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Display advertising CTR in select Asia Pacific countries 2013-2014

The statistic shows display advertising monthly clickthrough rate in select countries of the Asia Pacific region from June 2013 to September 2014. Australia's CTR in the measured period varied from the lowest point of 0.11 percent in September 2014 to the highest of 0.2 percent in March 2014.

Display advertising monthly clickthrough rate (CTR) in select Asia Pacific countries from June 2013 to September 2014

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Sources

Release date

February 2015

Region

Australia, China, India, Japan

Survey time period

June 2013 to September 2014

Special properties

represents activity on DoubleClick's network, broader industry metrics may vary; inlcudes standard media and rich media formats;

Supplementary notes

The source defines click-through rate as: "The ratio of clicks to the number of impressions of the ad."

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Statistics on "Digital advertising formats in the U.S."

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