Share of video content watched Glance January 2021, by genre
As of January 2021, entertainment accounted for 35 percent of the overall video content watched on the Glance lock screen in India, making it the platform's most widely watched genre. This was followed by the news, food and travel genres. In comparison, video content under the fashion category had a consumption rate of 4 percent. Glance is an artificial intelligence platform owned by InMobi that delivers personalized, ad-free content to smartphone lock screens.