Playtika annual DAU 2023

Social gaming platform Playtika reported 8.7 million average daily active users in 2023, down from 9.4 million average DAU in the previous year. Playtika is headquartered in Tel Aviv, Isreal, and published mobile casino games.

Average daily active users (DAU) of Playtika from 2018 to 2023 (in millions)

Characteristic	Daily active users in millions
2023	8.7
2022	9.4
2021	10.4
2020	11.2
2019	10.2
2018	6.7

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Release date

February 2024

More information

Region

Worldwide

Survey time period

2018 to 2023

Supplementary notes

According to the company: "Daily Active User, the number of individuals who played one of our games during a particular day on a particular platform. Under this metric, an individual who plays two different games on the same day is counted as two DAUs. Similarly, an individual who plays the same game on two different platforms (e.g., web and mobile) or on two different social networks on the same day would be counted as two DAUs. Average DAUs for a particular period is the average of the DAUs for each day during that period."

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