Consumers' choice of retailer types by age in US Q2 2021

According to a survey conducted in May 2021, more than half of consumers in the older age groups (55 and over) in the United States preferred big box/department stores and pharmacy/convenience stores for their retail purchases compared to consumers in the younger age groups. Online marketplaces were popular across both younger and older consumers. Over one-third of respondents in the age groups 18-34 and 35-54 stated to have used online marketplaces such as Amazon and Etsy in the past three months. This rate was even higher with those aged over 55 (at 41 percent).