In 2023, Zapier – a software automation solution – was the brand investing the most in advertising on Facebook.com in Brazil: Almost 78 million U.S. dollars, according to the source's estimates. HBO Max (currently known only by its last name) and Samsung followed with around 68 million and 47 million dollars, respectively. Ad spending on Facebook in Brazil stood just below 1.4 billion dollars that year.
Leading advertisers on Facebook.com in Brazil in 2023, by estimated ad spend
(in million Brazilian reals)
estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
Supplementary notes
The date of release is the date of access.
Numbers have been rounded.
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Admetricks. (March 27, 2024). Leading advertisers on Facebook.com in Brazil in 2023, by estimated ad spend (in million Brazilian reals) [Graph]. In Statista. Retrieved September 21, 2024, from https://www.statista.com/statistics/1249683/brazil-facebook-advertisers/
Admetricks. "Leading advertisers on Facebook.com in Brazil in 2023, by estimated ad spend (in million Brazilian reals)." Chart. March 27, 2024. Statista. Accessed September 21, 2024. https://www.statista.com/statistics/1249683/brazil-facebook-advertisers/
Admetricks. (2024). Leading advertisers on Facebook.com in Brazil in 2023, by estimated ad spend (in million Brazilian reals). Statista. Statista Inc.. Accessed: September 21, 2024. https://www.statista.com/statistics/1249683/brazil-facebook-advertisers/
Admetricks. "Leading Advertisers on Facebook.Com in Brazil in 2023, by Estimated Ad Spend (in Million Brazilian Reals)." Statista, Statista Inc., 27 Mar 2024, https://www.statista.com/statistics/1249683/brazil-facebook-advertisers/
Admetricks, Leading advertisers on Facebook.com in Brazil in 2023, by estimated ad spend (in million Brazilian reals) Statista, https://www.statista.com/statistics/1249683/brazil-facebook-advertisers/ (last visited September 21, 2024)
Leading advertisers on Facebook.com in Brazil in 2023, by estimated ad spend (in million Brazilian reals) [Graph], Admetricks, March 27, 2024. [Online]. Available: https://www.statista.com/statistics/1249683/brazil-facebook-advertisers/