Leading Facebook advertising campaign objectives worldwide 2021

Published by Statista Research Department, Jan 10, 2023
According to the findings of a 2022 study among advertising, marketing, and media agencies worldwide, conversions were the most popular objective of Facebook advertising campaigns used by the respondents. Generating traffic ranked second, with 78 percent of agencies indicating this objective as a common one for them.

Leading Facebook advertising campaign objectives according to agencies worldwide as of November 2021

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Release date

November 2022

Region

Worldwide

Survey time period

October and November 2021

Number of respondents

140 respondents

Special properties

among advertising, marketing, and media agencies

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Statistics on " Facebook advertising and marketing "

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Statistics on Facebook advertising and marketing

Overview

4

Usage

7

Metrics

6

Content & engagement rates

8

Successful brands

6

Competitors

6

Consumers

7

Further related statistics

14

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Topics

Facebook advertising and marketingFacebookInstagramSocial media advertising and marketing worldwideTwitter advertising and marketing
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