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Distribution of Facebook advertising campaign objectives worldwide as of March 2018

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Share of Facebook advertising campaign objectives worldwide 2018 This statistic presents the distribution of Facebook advertising campaign objectives worldwide as of March 2018. According to the findings, the majority of Facebook advertising campaigns aimed at post engagement, followed by traffic, which accounted for 13.02 percent of campaigns.
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Description

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This statistic presents the distribution of Facebook advertising campaign objectives worldwide as of March 2018. According to the findings, the majority of Facebook advertising campaigns aimed at post engagement, followed by traffic, which accounted for 13.02 percent of campaigns.
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Release date
March 2018
Region
Worldwide
Survey time period
March 2018
Special properties
data based on 148,187 campaigns run by 1,132 advertising accounts
Supplementary notes
All data was converted by the source into U.S. dollars (USD) to make the costs and investments comparable among the various countries.
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