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Online offers used by U.S. luxury shoppers during and after COVID-19

Published by Daniela Coppola, Sep 8, 2021
In the United States, the future shopping preferences of online luxury shoppers indicated that the intention of using product samples or virtual assistants after the COVID-19 pandemic would decrease. With the ease of restrictions, only 15 percent of shoppers would buy luxury products with a virtual assistant or live chat, nine percentage points lower than the share registered during the pandemic.

Online offerings used by luxury shoppers during and after the COVID-19 pandemic in the U.S. in 2021

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Source

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Release date

April 2021

Region

United States

Survey time period

March 2021

Number of respondents

1,137 online shoppers*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Total sample.

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