Share of U.S. shoppers mostly shopping online due to COVID-19 2020, by category

Published by
Koen van Gelder,
Jul 11, 2023
In 2020, some 45 percent of consumers in the United States said they would mostly shop for apparel online in the future due to the impact of the coronavirus (COVID-19) pandemic. Close to a third of U.S. consumers intended to primarily buy personal care products online. Shoppers were less open to buying fresh food and non-alcoholic beverages in this manner.

Share of consumers in the United States that will primarily shop online for selected categories in the future due to the coronavirus pandemic in 2020

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Release date

October 2020

Region

United States

Survey time period

September 29 to October 5, 2020

Number of respondents

14,467*

Supplementary notes

* This figure refers to the total number of consumers across the U.S., Canada, Brazil, UK, France, Italy, Germany, Spain, Denmark, Sweden, Finland, Norway, India, UAE, Saudi Arabia, China, Indonesia, Japan, Australia and New Zealand.

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