Post pandemic online purchase intention in the U.S. 2021, by channel and category
The COVID-19 pandemic and subsequent lockdowns have brought a historic and dramatic transformation in consumer buying behavior. A July 2021 survey reports that e-commerce websites lead in post pandemic online purchase intention in the U.S., among other digital sales channels. Apparel and footwear is the category where consumers are most prone to buying from websites, at 21 percent of respondents. Online marketplaces ranked second, at 19 percent in the apparel and footwear segment. In Canada, consumers also wanted to keep buying apparel online once stores are permanently open.
