During a 2021 survey carried out among influencers from Canada, the United Kingdom, and the United States, it was found that an Instagram influencer with under 10,000 followers expected to receive a compensation of around 195 U.S. dollars per post on average. An influencer with more than 90 thousand followers required remuneration of 1,221 U.S. dollars per post.
Expected remuneration per post of Instagram influencers in Canada, the United Kingdom, and the United States as of May 2021, by number of followers (in U.S. dollars)
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Statistics on Influencer marketing worldwide
Overview
8
- Premium Statistic Global influencer marketing value 2016-2023
- Premium Statistic Influencer marketing platform market size worldwide 2019-2027
- Premium Statistic Number of companies with influencer marketing services worldwide 2019-2021, by region
- Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2023
- Premium Statistic Number of influencers brands worked with worldwide 2023
- Premium Statistic Social media platforms used in influencer campaigns worldwide 2021
- Premium Statistic Top ways in which influencers can become more valuable to brands worldwide 2022
- Premium Statistic Effectiveness of influencers worldwide 2021, by industry
TikTok
8
- Premium Statistic Number of TikTok influencers worldwide 2018-2020
- Premium Statistic Number of TikTok sponsored posts per influencer worldwide 2019-2020
- Premium Statistic Views per post of global TikTok influencers 2021, by profile size
- Premium Statistic Price per post among global TikTok influencers 2021, by profile size
- Premium Statistic Global distribution of TikTok influencers in 2021, by number of followers
- Premium Statistic Engagement rate among global TikTok influencers 2021, by profile size
- Premium Statistic Fastest growing global TikTok accounts 2021, by follower growth
- Premium Statistic Most popular TikTok users worldwide 2023
Instagram
8
- Basic Statistic Countries with the most Instagram users 2023
- Premium Statistic Instagram influencer market size 2021-2025
- Premium Statistic Instagram: number of sponsored posts 2020-2021
- Premium Statistic Share of Instagram influencers worldwide 2021, by category
- Premium Statistic Global distribution of Instagram influencers in 2021, by number of followers
- Premium Statistic Average price per post of Instagram influencers worldwide 2021, by followers
- Premium Statistic EMV of Instagram influencer posts worldwide in 2021, by followers
- Premium Statistic Engagement rates among global IG influencers 2018-2021, by profile size
YouTube
8
- Premium Statistic Global YouTube influencer marketing spend 2019-2020
- Premium Statistic Global distribution of YouTube influencers 2021, by category
- Premium Statistic YouTube influencer engagement rates worldwide 2022
- Premium Statistic Average price per sponsored video YouTube 2022 worldwide, by views
- Premium Statistic Leading brands on YouTube worldwide 2021, by channels
- Premium Statistic Fastest growing YouTube accounts worldwide 2020
- Premium Statistic YouTube average visit length per user worldwide 2020-2021
- Premium Statistic Leading brands on YouTube worldwide 2021, by mentions
Further related statistics
18
- Brazil: Instagram influencers 2021, by follower numbers
- Mexico: share of fraudulent Instagram influencers 2020
- Brazil: leading Instagram influencers 2020
- Brazil: Instagram influencers earnings 2020
- Brazil: Instagram influencers 2021, by category
- Mexico: Instagram influencers 2021, by age
- Brazil: Instagram influencers engagement rate 2021
- Mexico: Instagram influencers 2021, by gender
- Brazil: share of fraudulent Instagram influencers 2020
- Mexico: Instagram influencers 2021, by follower numbers
- Brazil: Instagram influencers 2021, by age
- Engagement rate among Instagram influencers in Mexico 2021, by profile size
- Brazil: Instagram influencers 2021, by gender
- Share of Instagram influencers in Russia in 2019, by gender and age
- Average Instagram engagement rate in Latvia in 2020, by number of followers
- Russian Instagram influencer engagement rate in 2019, by follower count
- Engagement per post of leading sport and fitness influencers on Instagram 2020
- Effects of Instagram removing likes in Italy 2019, by sector
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Statistics
- Brazil: Instagram influencers 2021, by follower numbers
- Mexico: share of fraudulent Instagram influencers 2020
- Brazil: leading Instagram influencers 2020
- Brazil: Instagram influencers earnings 2020
- Brazil: Instagram influencers 2021, by category
- Mexico: Instagram influencers 2021, by age
- Brazil: Instagram influencers engagement rate 2021
- Mexico: Instagram influencers 2021, by gender
- Brazil: share of fraudulent Instagram influencers 2020
- Mexico: Instagram influencers 2021, by follower numbers
- Brazil: Instagram influencers 2021, by age
- Engagement rate among Instagram influencers in Mexico 2021, by profile size
- Brazil: Instagram influencers 2021, by gender
- Share of Instagram influencers in Russia in 2019, by gender and age
- Average Instagram engagement rate in Latvia in 2020, by number of followers
- Russian Instagram influencer engagement rate in 2019, by follower count
- Engagement per post of leading sport and fitness influencers on Instagram 2020
- Effects of Instagram removing likes in Italy 2019, by sector
Intellifluence. (August 4, 2021). Expected remuneration per post of Instagram influencers in Canada, the United Kingdom, and the United States as of May 2021, by number of followers (in U.S. dollars) [Graph]. In Statista. Retrieved May 28, 2023, from https://www.statista.com/statistics/1258574/instagram-influencers-remuneration/
Intellifluence. "Expected remuneration per post of Instagram influencers in Canada, the United Kingdom, and the United States as of May 2021, by number of followers (in U.S. dollars)." Chart. August 4, 2021. Statista. Accessed May 28, 2023. https://www.statista.com/statistics/1258574/instagram-influencers-remuneration/
Intellifluence. (2021). Expected remuneration per post of Instagram influencers in Canada, the United Kingdom, and the United States as of May 2021, by number of followers (in U.S. dollars). Statista. Statista Inc.. Accessed: May 28, 2023. https://www.statista.com/statistics/1258574/instagram-influencers-remuneration/
Intellifluence. "Expected Remuneration per Post of Instagram Influencers in Canada, The United Kingdom, and The United States as of May 2021, by Number of Followers (in U.S. Dollars)." Statista, Statista Inc., 4 Aug 2021, https://www.statista.com/statistics/1258574/instagram-influencers-remuneration/
Intellifluence, Expected remuneration per post of Instagram influencers in Canada, the United Kingdom, and the United States as of May 2021, by number of followers (in U.S. dollars) Statista, https://www.statista.com/statistics/1258574/instagram-influencers-remuneration/ (last visited May 28, 2023)
Expected remuneration per post of Instagram influencers in Canada, the United Kingdom, and the United States as of May 2021, by number of followers (in U.S. dollars) [Graph], Intellifluence, August 4, 2021. [Online]. Available: https://www.statista.com/statistics/1258574/instagram-influencers-remuneration/