Usage of targeted ads Spain 2021

During a 2021 survey carried out among internet users in Spain, some 63 percent of respondents strongly or somewhat agreed that the advertising they saw on the internet was increasingly directed to their tastes or needs. On the other hand, over 36 percent somewhat or strongly disagreed.

Perceived efficacy of targeted advertising in Spain from 2018 to 2021

Characteristic	Strongly agree	Somewhat agree	Somewhat disagree	Strongly disagree	Do not know / no answer
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Release date

March 2022

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Region

Spain

Survey time period

October to December 2018 to 2021

Age group

14 years and older

Special properties

among internet users who visit Spanish websites

Method of interview

Online survey

Supplementary notes

Original question: "Indique su grado de acuerdo con las siguientes afirmaciones: La publicidad que veo en Internet está cada vez más dirigida a mis gustos/necesidades" / "Please indicate your degree of agreement with the following statements: The advertising I see on the internet is increasingly directed to my tastes / needs."

Data prior to 2021 was retrieved from earlier releases.

Exact dates of survey:
2018: October 16 to December 9,
2019: October 15 to December 9,
2020: October 20 to December 13,
2021: October 19 to December 12.

Number of respondents:
2018: 20,482,
2019: 21,003,
2020: 25,222,
2021: 15,623.

Percentage points exceeding 100 percent are probably due to rounding.

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