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Canada share of websites using AdChoices icon in 2016

Inclusion of AdChoices icon on websites among online publishers, retailers and advertisers in Canada in 2016

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Release date

February 2017



Survey time period


Number of respondents

37 respondents

Supplementary notes

Participating companies are categorized under the DAAC Program according to their online activities.
Definition of First Party Participant websites: A First Party is the entity that owns or has control over the website with which the consumer interacts.
The AdChoices icon is a universal symbol that informs website users, in a consistent and obvious manner, that information about their interests may be collected or used for interest based advertising (IBA) purposes.
Participating companies are categorized under the DAAC Program according to their online activities.

The Consumer Control Principle provides consumers with an ability to choose whether data is collected and used for online behavioral advertising purposes. This choice is available through various means, including a link from the notice provided on the webpages where data is collected.
The Transparency Principle calls for clear, meaningful and prominent notice to consumers about data collection and use practices associated with online behavioral advertising. The Principle sets out requirements for enhanced notice on the page where data is collected through links embedded in or around advertisements, or on the webpage itself.

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Statistics on "Digital advertising in Canada"

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