The share of programmatic advertising in the total digital media ad budget in Ukraine steadily increased from 36 percent in 2017 to 82 percent in 2020. Subsequently, direct advertising spending saw a decline to 18 percent. As for format, video ads occupied over 60 percent of the digital ad budget in Ukraine in 2020.
Distribution of digital media advertising spending in Ukraine from 2017 to 2020, by type
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Admixer. (May 13, 2021). Distribution of digital media advertising spending in Ukraine from 2017 to 2020, by type [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/1129502/media-ad-budget-share-by-type-ukraine/
Admixer. "Distribution of digital media advertising spending in Ukraine from 2017 to 2020, by type." Chart. May 13, 2021. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/1129502/media-ad-budget-share-by-type-ukraine/
Admixer. (2021). Distribution of digital media advertising spending in Ukraine from 2017 to 2020, by type. Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/1129502/media-ad-budget-share-by-type-ukraine/
Admixer. "Distribution of Digital Media Advertising Spending in Ukraine from 2017 to 2020, by Type." Statista, Statista Inc., 13 May 2021, https://www.statista.com/statistics/1129502/media-ad-budget-share-by-type-ukraine/
Admixer, Distribution of digital media advertising spending in Ukraine from 2017 to 2020, by type Statista, https://www.statista.com/statistics/1129502/media-ad-budget-share-by-type-ukraine/ (last visited October 15, 2024)
Distribution of digital media advertising spending in Ukraine from 2017 to 2020, by type [Graph], Admixer, May 13, 2021. [Online]. Available: https://www.statista.com/statistics/1129502/media-ad-budget-share-by-type-ukraine/