Familiarity with ad fraud types among U.S. digital media professionals 2019

In a survey conducted in late 2019 among U.S. digital media professionals, it was found that 90 percent were aware of bots, spiders and crawlers being the cause of ad fraud, however only 51 percent knew that cookie stuffing was also a type of ad fraud.

Share of digital media professionals familiar with various forms of ad fraud in the United States as of December 2019

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Source

Release date

January 2020

Region

United States

Survey time period

November 6 to December 2, 2019

Number of respondents

416 respondents

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Statistics on "Programmatic advertising in the United Kingdom (UK)"

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