Digital channels seen as most vulnerable to ad fraud in the U.S. 2019

In a December 2019 survey among U.S. digital media professionals, 66 percent of respondents said they believed programmatic advertising was the most vulnerable channel to ad fraud, while 42 percent said the same about desktop display.

Digital channels and formats seen as the most vulnerable to ad fraud according to digital media professionals in the United States as of December 2019

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Source

Release date

January 2020

Region

United States

Survey time period

November 6 to December 2, 2019

Number of respondents

416 respondents

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Statistics on "Programmatic advertising in the United Kingdom (UK)"

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