Apple SKAdNetwork adoption rates for global app developers worldwide 2021

According to a 2021 survey of app developers worldwide, 45 percent of respondents from companies with up to 50 employees were not using Apple's attribution APIs SKAdNetwork, but planned to do so soon. By comparison, 60 percent of app publishers with more than 50 employees had already adopted the new privacy changes. Only 19 percent of the larger app publishers surveyed were not using them and were not planning to in the future.