China's social commerce market has proliferated in the past years. In 2021, the retail sales of social commerce in China are estimated to reach 351 billion U.S. dollars, representing a nearly 50 percent growth compared to the previous year. By 2024, the social commerce market is expected to surpass 500 billion U.S. dollars.
Retail sales value of social commerce and year-on-year sales growth in China from 2019 to 2024
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YoY growth
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Figures include products or services ordered via social networks (such as Douyin, Kuaishou, WeChat, and others) regardless of the method of payment. Travel and event tickets, subscriptions, payments, food and drink services, gambling are excluded.
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eMarketer. (July 6, 2021). Retail sales value of social commerce and year-on-year sales growth in China from 2019 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1274921/china-retail-sales-value-of-social-commerce-and-growth/
eMarketer. "Retail sales value of social commerce and year-on-year sales growth in China from 2019 to 2024 (in billion U.S. dollars)." Chart. July 6, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1274921/china-retail-sales-value-of-social-commerce-and-growth/
eMarketer. (2021). Retail sales value of social commerce and year-on-year sales growth in China from 2019 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1274921/china-retail-sales-value-of-social-commerce-and-growth/
eMarketer. "Retail Sales Value of Social Commerce and Year-on-year Sales Growth in China from 2019 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 6 Jul 2021, https://www.statista.com/statistics/1274921/china-retail-sales-value-of-social-commerce-and-growth/
eMarketer, Retail sales value of social commerce and year-on-year sales growth in China from 2019 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1274921/china-retail-sales-value-of-social-commerce-and-growth/ (last visited September 01, 2024)
Retail sales value of social commerce and year-on-year sales growth in China from 2019 to 2024 (in billion U.S. dollars) [Graph], eMarketer, July 6, 2021. [Online]. Available: https://www.statista.com/statistics/1274921/china-retail-sales-value-of-social-commerce-and-growth/