Most popular social media platforms for shopping worldwide 2023, by generation

Leading social media platforms for shopping worldwide in 2023, by generational cohort

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Source

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Release date

January 2024

Region

Worldwide

Survey time period

October and November 2023

Number of respondents

2,774*

Age group

18 years and older

Special properties

consumers who have purchased on social media in the past year

Supplementary notes

* Consumers in 11 countries across North America, Europe, and Asia–Pacific.

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Statistics on " Social commerce "

Other statistics that may interest you Social commerce

Overview

5

Popular platforms

8

Discovery and influence

8

Shopping behavior

7
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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