User views on influencers promoting products and brands 2023, by generation
In 2023, Gen Z internet users and millennials exhibited notably favorable views toward influencers promoting products and brands on social media. Roughly half of respondents within these cohorts found influencer recommendations more engaging than conventional advertising. Moreover, 45 percent of participants in both age brackets indicated a propensity to purchase products endorsed by influencers, while 44 percent reported following influencers who regularly promoted products and brands.
