Preferred social commerce platforms worldwide 2022

When asked which social network they were most likely to shop on, nearly one-third of global online shoppers named Facebook in 2022. Also operated by Meta (formerly Facebook, Inc.), Instagram ranked second, with 24 percent of respondents choosing it as the most likely to be used for this type of activity.

Social media platforms through which online shoppers worldwide are most likely to make purchases in 2022

Characteristic	Share of respondents
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Release date

August 2022

More information

Region

Worldwide

Survey time period

March 25 to April 7, 2022

Number of respondents

31,040 respondents

Age group

16 years and older

Special properties

consumers who shop online at least once a month

Method of interview

Online survey

Supplementary notes

To the question: "Which social platforms are shoppers most likely to buy from?"

The study was conducted in the following 18 countries:
- Europe: United Kingdom, Spain, France, Netherlands, Germany.
- APAC: China, Japan, Thailand, Indonesia, Australia, India.
- LATAM: Brazil, Argentina, Mexico, Colombia,
- USA.
- UAE.
- South Africa.

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