Social networks most likely to be used to make online purchases globally 2023

Social media platforms through which online shoppers worldwide are most likely to make purchases in 2023

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Release date

June 2023



Survey time period

April 6 to 20, 2023

Number of respondents

31,647 respondents

Special properties

shoppers buying online at least once a month

Method of interview

Online survey

Supplementary notes

The study was conducted in the following 18 countries: the United Kingdom, United States, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, United Arab Emirates, Netherlands, Germany, South Africa, and Thailand.

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