When asked which social network they were most likely to shop on, 27 percent of global online shoppers named Facebook in 2023. Also operated by Meta (formerly Facebook, Inc.), Instagram ranked second, with 20 percent of respondents choosing it as the most likely to be used for this type of activity.
Social media platforms through which online shoppers worldwide are most likely to make purchases in 2023
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The study was conducted in the following 18 countries: the United Kingdom, United States, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, United Arab Emirates, Netherlands, Germany, South Africa, and Thailand.
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Wunderman Thompson Commerce. (June 27, 2023). Social media platforms through which online shoppers worldwide are most likely to make purchases in 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1275110/preferred-social-commerce-platforms-worldwide/
Wunderman Thompson Commerce. "Social media platforms through which online shoppers worldwide are most likely to make purchases in 2023." Chart. June 27, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1275110/preferred-social-commerce-platforms-worldwide/
Wunderman Thompson Commerce. (2023). Social media platforms through which online shoppers worldwide are most likely to make purchases in 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1275110/preferred-social-commerce-platforms-worldwide/
Wunderman Thompson Commerce. "Social Media Platforms through Which Online Shoppers Worldwide Are Most Likely to Make Purchases in 2023." Statista, Statista Inc., 27 Jun 2023, https://www.statista.com/statistics/1275110/preferred-social-commerce-platforms-worldwide/
Wunderman Thompson Commerce, Social media platforms through which online shoppers worldwide are most likely to make purchases in 2023 Statista, https://www.statista.com/statistics/1275110/preferred-social-commerce-platforms-worldwide/ (last visited September 01, 2024)
Social media platforms through which online shoppers worldwide are most likely to make purchases in 2023 [Graph], Wunderman Thompson Commerce, June 27, 2023. [Online]. Available: https://www.statista.com/statistics/1275110/preferred-social-commerce-platforms-worldwide/