According to a 2023 survey, consumers between 18 and 34 years old were the most actively engaging in social media purchases worldwide, with nearly three-quarters of respondents in this age bracket having made a purchase through this channel. Conversely, consumers aged 65 and above were the least inclined to make purchases via social media channels, with approximately 25 percent doing so.
Share of shoppers who purchased products via social media channels worldwide in 2023, by age group
The report uses data from more than 7,000 consumers and 465 retailers and brands spanning over seven markers, which include Australia, Canada, France, Germany, Spain, the United Kingdom, and the United States.
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Bazaarvoice. (November 28, 2023). Share of shoppers who purchased products via social media channels worldwide in 2023, by age group [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1455174/worldwide-share-of-shoppers-purchasing-via-social-media-by-age/
Bazaarvoice. "Share of shoppers who purchased products via social media channels worldwide in 2023, by age group." Chart. November 28, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1455174/worldwide-share-of-shoppers-purchasing-via-social-media-by-age/
Bazaarvoice. (2023). Share of shoppers who purchased products via social media channels worldwide in 2023, by age group. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1455174/worldwide-share-of-shoppers-purchasing-via-social-media-by-age/
Bazaarvoice. "Share of Shoppers Who Purchased Products via Social Media Channels Worldwide in 2023, by Age Group." Statista, Statista Inc., 28 Nov 2023, https://www.statista.com/statistics/1455174/worldwide-share-of-shoppers-purchasing-via-social-media-by-age/
Bazaarvoice, Share of shoppers who purchased products via social media channels worldwide in 2023, by age group Statista, https://www.statista.com/statistics/1455174/worldwide-share-of-shoppers-purchasing-via-social-media-by-age/ (last visited October 31, 2024)
Share of shoppers who purchased products via social media channels worldwide in 2023, by age group [Graph], Bazaarvoice, November 28, 2023. [Online]. Available: https://www.statista.com/statistics/1455174/worldwide-share-of-shoppers-purchasing-via-social-media-by-age/