According to a 2023 survey, consumers between 18 and 34 years old were the most actively engaging in social media purchases worldwide, with nearly three-quarters of respondents in this age bracket having made a purchase through this channel. Conversely, consumers aged 65 and above were the least inclined to make purchases via social media channels, with approximately 25 percent doing so.
Share of shoppers who purchased products via social media channels worldwide in 2023, by age group
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Bazaarvoice. (November 28, 2023). Share of shoppers who purchased products via social media channels worldwide in 2023, by age group [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1455174/worldwide-share-of-shoppers-purchasing-via-social-media-by-age/
Bazaarvoice. "Share of shoppers who purchased products via social media channels worldwide in 2023, by age group." Chart. November 28, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1455174/worldwide-share-of-shoppers-purchasing-via-social-media-by-age/
Bazaarvoice. (2023). Share of shoppers who purchased products via social media channels worldwide in 2023, by age group. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1455174/worldwide-share-of-shoppers-purchasing-via-social-media-by-age/
Bazaarvoice. "Share of Shoppers Who Purchased Products via Social Media Channels Worldwide in 2023, by Age Group." Statista, Statista Inc., 28 Nov 2023, https://www.statista.com/statistics/1455174/worldwide-share-of-shoppers-purchasing-via-social-media-by-age/
Bazaarvoice, Share of shoppers who purchased products via social media channels worldwide in 2023, by age group Statista, https://www.statista.com/statistics/1455174/worldwide-share-of-shoppers-purchasing-via-social-media-by-age/ (last visited September 01, 2024)
Share of shoppers who purchased products via social media channels worldwide in 2023, by age group [Graph], Bazaarvoice, November 28, 2023. [Online]. Available: https://www.statista.com/statistics/1455174/worldwide-share-of-shoppers-purchasing-via-social-media-by-age/