Main social media activities as part of the shopping journey 2023, by gender

Activities that consumers were most likely to engage in on social media as part of their shopping journey worldwide in 2023, by gender

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Release date

November 2023

Region

Worldwide

Survey time period

August 2023

Number of respondents

7,000 respondents

Age group

18 years and older

Supplementary notes

The report uses data from more than 7,000 consumers and 465 retailers and brands spanning over seven markers, which include Australia, Canada, France, Germany, Spain, the United Kingdom, and the United States.

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Statistics on " Social commerce "

Other statistics that may interest you Social commerce

Overview

5

Popular platforms

8

Discovery and influence

8

Shopping behavior

7
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