TikTok Shops distribution worldwide 2023, by country
In 2023, the bulk of TikTok Shops are concentrated in Asia, with Indonesia taking the lead globally at 20.5 percent. Following closely are Thailand and Vietnam, at 18.3 percent and 17 percent, respectively. The United States constitutes 11.8 percent of total TikTok Shops, with the United Kingdom representing just over six percent.