Leading reactions of adults to relevant ads in mobile apps in the U.S. 2021, by age

Published by Statista Research Department, Jan 10, 2023
In a survey conducted in September 2021 among adults in the United States, it was found that 39 percent of respondents aged 55 years and older visited a brand's website after seeing a relevant ad about it on apps. However, the same was true for 23 percent of 1-34-year-olds.

Leading actions taken after seeing relevant advertising in mobile apps according to adults in the United States as of September 2021, by age group

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Release date

October 2021

Region

United States

Survey time period

September 22, 2021

Number of respondents

1,388 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: "After seeing and interacting with an ad for a product that interests you, what action do you usually take?"

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