Share of consumers planning to use live commerce Singles Day China 2021, by city tier

Published by
Xin Ou,
Feb 27, 2024
According to a survey among two thousand Chinese consumers in October 2021, around 88 percent of respondents from the first-tier cities planned on spending via live commerce during the Singles' Day sales in 2021. In comparison, only 79 percent of respondents who live in tier-3 and tier-4 cities planned to use live commerce this year.

Share of consumers who planned to spend via livestreaming commerce during Singles' Day sales as of October 2021, by city tier

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Release date

October 2021

Region

China

Survey time period

October 5 to 12, 2021

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

among Chinese consumers who plan to participate in Singles' Day sale

Method of interview

Online survey

Supplementary notes

Original survey question: What percentage of your Double 11 spending this year do you expect to occur through livestreaming?

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