During a survey fielded in Latin America in the third quarter of 2023, around 47 percent of respondents stated that mobile ads they saw during the Black Friday and Cyber Monday period heavily influenced their purchase decisions. Approximately eight percent said the ads were the only reason they made a purchase.
Impact of Black Friday and Cyber Monday period mobile advertising on purchase decisions in Latin America as of 3rd quarter 2022
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Digital Turbine. (October 26, 2022). Impact of Black Friday and Cyber Monday period mobile advertising on purchase decisions in Latin America as of 3rd quarter 2022 [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/1278084/impact-mobile-ads-purchase-decisions-latin-america/
Digital Turbine. "Impact of Black Friday and Cyber Monday period mobile advertising on purchase decisions in Latin America as of 3rd quarter 2022." Chart. October 26, 2022. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/1278084/impact-mobile-ads-purchase-decisions-latin-america/
Digital Turbine. (2022). Impact of Black Friday and Cyber Monday period mobile advertising on purchase decisions in Latin America as of 3rd quarter 2022. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/1278084/impact-mobile-ads-purchase-decisions-latin-america/
Digital Turbine. "Impact of Black Friday and Cyber Monday Period Mobile Advertising on Purchase Decisions in Latin America as of 3rd Quarter 2022." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1278084/impact-mobile-ads-purchase-decisions-latin-america/
Digital Turbine, Impact of Black Friday and Cyber Monday period mobile advertising on purchase decisions in Latin America as of 3rd quarter 2022 Statista, https://www.statista.com/statistics/1278084/impact-mobile-ads-purchase-decisions-latin-america/ (last visited September 19, 2024)
Impact of Black Friday and Cyber Monday period mobile advertising on purchase decisions in Latin America as of 3rd quarter 2022 [Graph], Digital Turbine, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1278084/impact-mobile-ads-purchase-decisions-latin-america/