The flyer advertising expenditure in Japan amounted to 257.6 billion Japanese yen in 2023. This represented an increase of about two billion yen compared to the previous year. As the source pointed out, one of the factors for the strong decline observed in 2020 was the outbreak of the coronavirus (COVID-19) pandemic, which resulted in fewer orders for flyer advertisements.
Flyer advertising expenditure in Japan from 2014 to 2023
(in billion Japanese yen)
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Dentsu. (February 27, 2024). Flyer advertising expenditure in Japan from 2014 to 2023 (in billion Japanese yen) [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/1282126/japan-flyer-advertising-expenditure/
Dentsu. "Flyer advertising expenditure in Japan from 2014 to 2023 (in billion Japanese yen)." Chart. February 27, 2024. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/1282126/japan-flyer-advertising-expenditure/
Dentsu. (2024). Flyer advertising expenditure in Japan from 2014 to 2023 (in billion Japanese yen). Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/1282126/japan-flyer-advertising-expenditure/
Dentsu. "Flyer Advertising Expenditure in Japan from 2014 to 2023 (in Billion Japanese Yen)." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/1282126/japan-flyer-advertising-expenditure/
Dentsu, Flyer advertising expenditure in Japan from 2014 to 2023 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1282126/japan-flyer-advertising-expenditure/ (last visited October 15, 2024)
Flyer advertising expenditure in Japan from 2014 to 2023 (in billion Japanese yen) [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/1282126/japan-flyer-advertising-expenditure/