During a July 2021 survey among B2B marketers worldwide, 62 percent of respondents said changes to search engine optimization (SEO) and search algorithms were areas that would be most important between 2021 and 2022. Data management and analytics were cited as most important area by 50 percent of respondents, while 44 percent cited content marketing as a revenue center.
Most important content marketing areas for B2B marketers worldwide in 2022
78 percent of survey respondents based in North America, 12 percent in Europe, seven percent in Asia, one percent in Africa, one percent in South America, one percent in Australia.
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Content Marketing Institute. (October 13, 2021). Most important content marketing areas for B2B marketers worldwide in 2022 [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/1286774/content-marketing-important-areas-b2b-worldwide/
Content Marketing Institute. "Most important content marketing areas for B2B marketers worldwide in 2022." Chart. October 13, 2021. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/1286774/content-marketing-important-areas-b2b-worldwide/
Content Marketing Institute. (2021). Most important content marketing areas for B2B marketers worldwide in 2022. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/1286774/content-marketing-important-areas-b2b-worldwide/
Content Marketing Institute. "Most Important Content Marketing Areas for B2b Marketers Worldwide in 2022." Statista, Statista Inc., 13 Oct 2021, https://www.statista.com/statistics/1286774/content-marketing-important-areas-b2b-worldwide/
Content Marketing Institute, Most important content marketing areas for B2B marketers worldwide in 2022 Statista, https://www.statista.com/statistics/1286774/content-marketing-important-areas-b2b-worldwide/ (last visited September 19, 2024)
Most important content marketing areas for B2B marketers worldwide in 2022 [Graph], Content Marketing Institute, October 13, 2021. [Online]. Available: https://www.statista.com/statistics/1286774/content-marketing-important-areas-b2b-worldwide/
