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Social media used by B2B marketers in North America from 2011 to 2017

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Social media used by B2B marketers in North America 2011-2017 This graph gives information on the most popular social media sites used by B2B marketers to distribute content in North America from 2011 to 2017. In 2016, 77 percent of respondents stated they used Twitter for content distribution. The number grew to 87 percent in 2017.
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Description Source More information
This graph gives information on the most popular social media sites used by B2B marketers to distribute content in North America from 2011 to 2017. In 2016, 77 percent of respondents stated they used Twitter for content distribution. The number grew to 87 percent in 2017.
Show more
Release date
September 2017
Region
North America
Survey time period
2011 to 2017
Number of respondents
*
Special properties
among B2B marketers
Method of interview
Email survey
Supplementary notes
*2013: n = 1,217; 2014: n = 1,820; 2015: n = 1,521; 2016: n= 1,102; 2017, n = 870
Multiple answers were possible.
If a value is missing, it is not provided by the source.
Figures for the years 2011 to 2015 come from earlier reports.

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