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Organic vs. paid social media used by B2B marketers worldwide 2021

Organic vs. paid social media used by B2B marketers worldwide as of November 2021

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Release date

February 2022



Survey time period

November 2021

Number of respondents

832 respondents

Special properties

70% of responding marketers were U.S.-based

Method of interview

Online survey

Supplementary notes

The source provides the following information about the survey respondents: "There were 832 unique respondents across various roles, industries, company types and geographic location. B2B technology companies (26.5%) were by far the most well-represented, with seven in 10 survey respondents indicating they work in the US." The source does not provide a separate number of respondents for business-to-business marketing.

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Statistics on "Social media usage worldwide"

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