Organic vs. paid social media used by B2C marketers worldwide 2021

Published by Statista Research Department, Aug 30, 2023
During a survey of business-to-consumer marketers conducted in November 2021, it was found that 80 percent of respondents used Instagram for organic content distribution, while 47 percent used it for paid content distribution.

Organic vs. paid social media used by B2C marketers worldwide as of November 2021

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Sources

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Release date

February 2022

Region

Worldwide

Survey time period

November 2021

Number of respondents

832 respondents

Special properties

70% of responding marketers were U.S.-based

Method of interview

Online survey

Supplementary notes

The source provides the following information about the survey respondents: "There were 832 unique respondents across various roles, industries, company types and geographic location. B2B technology companies (26.5%) were by far the most well-represented, with seven in 10 survey respondents indicating they work in the US." The source does not provide a separate number of respondents for business-to-consumer marketing.

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