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Content marketing metrics U.S. marketers wish they could measure 2014

Published by Statista Research Department, Sep 5, 2014
The statistics shows content marketing metrics which U.S. marketers wished they could measure (but could not at the time of the survey). During the May 2014 survey, nearly 50 percent of responding marketers stated they wished they could measure how much real attention people were paying to their content.

Content marketing metrics which U.S. marketers wished they could measure as of May 2014

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Sources

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Release date

September 2014

Region

United States

Survey time period

May 2014

Supplementary notes

The source does not provide further information on the survey methdology (number of respondents, type of survey used).

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Content MarketingAdvertising industry in the U.S.Social media marketingMobile MarketingDigital video advertising
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