Content marketing metrics U.S. marketers wish they could measure 2014
Content marketing metrics which U.S. marketers wished they could measure as of May 2014
The statistics shows content marketing metrics which U.S. marketers wished they could measure (but could not at the time of the survey). During the May 2014 survey, nearly 50 percent of responding marketers stated they wished they could measure how much real attention people were paying to their content.
Content marketing metrics which U.S. marketers wished they could measure as of May 2014
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| Share of respondents | |
|---|---|
| How people's opinions of their brand are changing because of their content | 60.1% |
| How much more likely people are to buy their products because of their content | 54.6% |
| How much real attention people are paying to their content | 49.5% |
| How much brand awareness their content is driving | 47.8% |
| Which conversions/sales that their get have engaged with their content at some point | 41.9% |
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Statistics on "Content marketing"
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