Content marketing metrics U.S. marketers wish they could measure 2014

Content marketing metrics which U.S. marketers wished they could measure as of May 2014

Content marketing metrics U.S. marketers wish they could measure 2014 The statistics shows content marketing metrics which U.S. marketers wished they could measure (but could not at the time of the survey). During the May 2014 survey, nearly 50 percent of responding marketers stated they wished they could measure how much real attention people were paying to their content.
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Content marketing metrics which U.S. marketers wished they could measure as of May 2014

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Share of respondents
How people's opinions of their brand are changing because of their content60.1%
How much more likely people are to buy their products because of their content54.6%
How much real attention people are paying to their content49.5%
How much brand awareness their content is driving47.8%
Which conversions/sales that their get have engaged with their content at some point41.9%
Share of respondents
How people's opinions of their brand are changing because of their content60.1%
How much more likely people are to buy their products because of their content54.6%
How much real attention people are paying to their content49.5%
How much brand awareness their content is driving47.8%
Which conversions/sales that their get have engaged with their content at some point41.9%
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The statistics shows content marketing metrics which U.S. marketers wished they could measure (but could not at the time of the survey). During the May 2014 survey, nearly 50 percent of responding marketers stated they wished they could measure how much real attention people were paying to their content.
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