The statistics shows content marketing metrics which U.S. marketers wished they could measure (but could not at the time of the survey). During the May 2014 survey, nearly 50 percent of responding marketers stated they wished they could measure how much real attention people were paying to their content.
Share of marketers who tracked content marketing metrics worldwide as of November 2021
The source provides the following information about the survey respondents: "There were 832 unique respondents across various roles, industries, company types and geographic location. B2B technology companies (26.5%) were by far the most well-represented, with seven in 10 survey respondents indicating they work in the US."
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Parse.ly. (February 15, 2022). Share of marketers who tracked content marketing metrics worldwide as of November 2021 [Graph]. In Statista. Retrieved July 04, 2022, from https://www.statista.com/statistics/322272/content-marketing-metrics-measure-usa/
Parse.ly. "Share of marketers who tracked content marketing metrics worldwide as of November 2021." Chart. February 15, 2022. Statista. Accessed July 04, 2022. https://www.statista.com/statistics/322272/content-marketing-metrics-measure-usa/
Parse.ly. (2022). Share of marketers who tracked content marketing metrics worldwide as of November 2021. Statista. Statista Inc.. Accessed: July 04, 2022. https://www.statista.com/statistics/322272/content-marketing-metrics-measure-usa/
Parse.ly. "Share of Marketers Who Tracked Content Marketing Metrics Worldwide as of November 2021." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/322272/content-marketing-metrics-measure-usa/
Parse.ly, Share of marketers who tracked content marketing metrics worldwide as of November 2021 Statista, https://www.statista.com/statistics/322272/content-marketing-metrics-measure-usa/ (last visited July 04, 2022)
