The statistics shows content marketing metrics which U.S. marketers wished they could measure (but could not at the time of the survey). During the May 2014 survey, nearly 50 percent of responding marketers stated they wished they could measure how much real attention people were paying to their content.
Content marketing metrics which U.S. marketers wished they could measure as of May 2014
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eMarketer. (September 5, 2014). Content marketing metrics which U.S. marketers wished they could measure as of May 2014 [Graph]. In Statista. Retrieved March 07, 2021, from https://www.statista.com/statistics/322272/content-marketing-metrics-measure-usa/
eMarketer. "Content marketing metrics which U.S. marketers wished they could measure as of May 2014." Chart. September 5, 2014. Statista. Accessed March 07, 2021. https://www.statista.com/statistics/322272/content-marketing-metrics-measure-usa/
eMarketer. (2014). Content marketing metrics which U.S. marketers wished they could measure as of May 2014. Statista. Statista Inc.. Accessed: March 07, 2021. https://www.statista.com/statistics/322272/content-marketing-metrics-measure-usa/
eMarketer. "Content Marketing Metrics Which U.S. Marketers Wished They Could Measure as of May 2014." Statista, Statista Inc., 5 Sep 2014, https://www.statista.com/statistics/322272/content-marketing-metrics-measure-usa/
eMarketer, Content marketing metrics which U.S. marketers wished they could measure as of May 2014 Statista, https://www.statista.com/statistics/322272/content-marketing-metrics-measure-usa/ (last visited March 07, 2021)