Marketers who track content marketing metrics worldwide 2022

Published by
Valentina Dencheva,
Feb 27, 2023
During a November 2022 survey carried out among professionals involved in content marketing, 76 percent stated that they measured their content's performance and understood clearly what the analytics mean. The remaining 24 percent did not have a clear picture on their content's performance analytics.

Share of marketers who tracked content marketing metrics worldwide as of November 2022

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Release date

February 2023

Region

Worldwide

Survey time period

November 2022

Number of respondents

1,554 respondents

Special properties

84% of responding marketers were U.S.-based

Method of interview

Online survey

Supplementary notes

The respondents were derived across various roles, industries, company types and geographic location. B2B technology companies comprised 32.5 percent of respondents, while B2C ones - 41.1 percent.

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Statistics on " Content marketing worldwide "

The most important statistics
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Other statistics that may interest you Content marketing worldwide

Overview

6

Budgets

4

Goals

3

Tactics

7

Metrics

4

Effectiveness

6

Employment

3

Further related statistics

9

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Topics

Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Video advertising and marketing worldwide
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