Blogging: most popular blog content formats 2019

During a 2019 survey of bloggers, 77 percent of respondents claimed to have published a how-to-article within the past 12 months, making how-to-articles the most popular blog content format. News and trend articles were ranked second, with 49 percent of responding bloggers stating that they had published content in this segment in the past year.

Most popular blog content formats according to bloggers worldwide as of September 2019

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Release date

November 2018


Worldwide, North America

Survey time period

July through September 2019

Number of respondents

1,001 respondents

Special properties

self-identified bloggers

Method of interview

Online survey

Supplementary notes

The majority of respondents were located in North America.
Original question: Which content formats have you published in the last 12 months?

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Statistics on "Content marketing"

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