Top purposes of content marketing worldwide in 2022

Published by
Valentina Dencheva,
Feb 14, 2023
According to a study conducted in November 2022, 41 percent of marketers worldwide stated that the leading purpose for content marketing is to create brand awareness. Another 38 percent of respondents said that generating sales/revenues, demand/leads and the building of credibility/trust were other main purposes of the same marketing type.

Leading purposes of content marketing according to marketers worldwide as of November 2022

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Release date

February 2023

Region

Worldwide

Survey time period

November 2022

Number of respondents

1,554 respondents

Special properties

marketers across B2B/B2C industries

Method of interview

Online survey

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Statistics on " Content marketing worldwide "

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Other statistics that may interest you Content marketing worldwide

Overview

6

Budgets

4

Goals

3

Tactics

7

Metrics

4

Effectiveness

6

Employment

3

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Topics

Marketing worldwideSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Marketing technology
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