According to a study conducted in November 2022, 41 percent of marketers worldwide stated that the leading purpose for content marketing is to create brand awareness. Another 38 percent of respondents said that generating sales/revenues, demand/leads and the building of credibility/trust were other main purposes of the same marketing type.
Leading purposes of content marketing according to marketers worldwide as of November 2022
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MarketingCharts. (February 7, 2023). Leading purposes of content marketing according to marketers worldwide as of November 2022 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1366088/top-content-marketing-purposes/
MarketingCharts. "Leading purposes of content marketing according to marketers worldwide as of November 2022." Chart. February 7, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1366088/top-content-marketing-purposes/
MarketingCharts. (2023). Leading purposes of content marketing according to marketers worldwide as of November 2022. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1366088/top-content-marketing-purposes/
MarketingCharts. "Leading Purposes of Content Marketing According to Marketers Worldwide as of November 2022." Statista, Statista Inc., 7 Feb 2023, https://www.statista.com/statistics/1366088/top-content-marketing-purposes/
MarketingCharts, Leading purposes of content marketing according to marketers worldwide as of November 2022 Statista, https://www.statista.com/statistics/1366088/top-content-marketing-purposes/ (last visited July 27, 2024)
Leading purposes of content marketing according to marketers worldwide as of November 2022 [Graph], MarketingCharts, February 7, 2023. [Online]. Available: https://www.statista.com/statistics/1366088/top-content-marketing-purposes/