Market size of contextual ads in China 2022-2030
In 2023, China's contextual advertising market was estimated to reach 28.6 billion U.S. dollars. Contextual advertising is a type of targeted advertising that displays ads on web pages based on its relevance to the page's content, rather than consumer's online behavior. The introduction of various privacy-focused regulations around the world has pushed ad publishers switching from behavior targeting to contextual targeting.
