Share of mobile advertising in media ad expenditure in China 2019-2024

Share of mobile advertising in total media ad spending in China in 2019 with a forecast until 2024

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Release date

July 2020

Region

China

Survey time period

2019

Supplementary notes

*Forecast.

The figures include display (banners, video and rich media) and search; exclude SMS, MMS, and P2P messaging-based advertising; includes advertising spending on tablets. Hong Kong is not covered into the calculations.

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Statistics on " Advertising in China "

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Key figures

7

Traditional advertising

6

Online advertising

8

Mobile advertising

6

Largest advertisers

7

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