Share of mobile advertising in media ad expenditure in China 2019-2024

Published by
Lai Lin Thomala,
Sep 15, 2021
With a rising smartphone adoption and booming app economy, mobile advertising contributed about 57 percent of the total media ad revenue in China in 2019. The share was expected to surpass 70 percent by 2023.

Share of mobile advertising in total media ad spending in China in 2019 with a forecast until 2024

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Release date

July 2020

Region

China

Survey time period

2019

Supplementary notes

*Forecast.

The figures include display (banners, video and rich media) and search; exclude SMS, MMS, and P2P messaging-based advertising; includes advertising spending on tablets. Hong Kong is not covered into the calculations.

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Key figures

7

Traditional advertising

6

Online advertising

8

Mobile advertising

6

Largest advertisers

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