Among non-internet companies, consumer goods brands were the most active in online advertising in China. In 2021, L’Oréal spent about 3.4 billion yuan on online ads. Unilever and Procter & Gamble followed with about three and two billion yuan respectively. The cosmetic company Huaxizi was the only domestic brand among the ten-largest online ad spenders.
Leading consumer goods companies with the largest online ad spending in China in 2021
(in billion yuan)
One yuan equals approximately 0.15 U.S. dollars and 0.14 euros (as of July 2022).
Only included the ad placements on internet media. Other ad formats such as live streaming, soft placement, naming rights on variety shows, and sponsorships were excluded.
Figures have been rounded for a better understanding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
QuestMobile. (February 22, 2022). Leading consumer goods companies with the largest online ad spending in China in 2021 (in billion yuan) [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1318566/china-largest-consumer-goods-ad-spenders-on-internet-advertising/
QuestMobile. "Leading consumer goods companies with the largest online ad spending in China in 2021 (in billion yuan)." Chart. February 22, 2022. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1318566/china-largest-consumer-goods-ad-spenders-on-internet-advertising/
QuestMobile. (2022). Leading consumer goods companies with the largest online ad spending in China in 2021 (in billion yuan). Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1318566/china-largest-consumer-goods-ad-spenders-on-internet-advertising/
QuestMobile. "Leading Consumer Goods Companies with The Largest Online Ad Spending in China in 2021 (in Billion Yuan)." Statista, Statista Inc., 22 Feb 2022, https://www.statista.com/statistics/1318566/china-largest-consumer-goods-ad-spenders-on-internet-advertising/
QuestMobile, Leading consumer goods companies with the largest online ad spending in China in 2021 (in billion yuan) Statista, https://www.statista.com/statistics/1318566/china-largest-consumer-goods-ad-spenders-on-internet-advertising/ (last visited November 09, 2024)
Leading consumer goods companies with the largest online ad spending in China in 2021 (in billion yuan) [Graph], QuestMobile, February 22, 2022. [Online]. Available: https://www.statista.com/statistics/1318566/china-largest-consumer-goods-ad-spenders-on-internet-advertising/