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Leading internet companies in China 2021, by online ad revenue

Leading internet companies in China in 2021, by online advertising revenue

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Release date

March 2022



Survey time period


Supplementary notes

*Alibaba reports its annual results in March each year. The ad revenue here was shown as client management revenue from March 2021 to March 2022. Since September 2020, Alibaba has included the commission revenue as a part of its client management revenue.

**The ad revenue of iQiyi was excluded in Baidu's figure;
For Pinduoduo, the figure referred to the online ad and other revenues.
For, the figure included commission and marketing service revenue whereas advertising accounted for a major part;
For Zhihu, the figure was the total sum of the ad revenue (1.16 billion yuan) and business content solution revenue (0.97 billion yuan).

***Calculated by the exchange rate on the survey date, i.e. one U.S. dollars equaled 6.37 yuan.

One yuan equals approximately 0.15 U.S. dollars and 0.14 euros (as of July 2022).

Only companies which have included advertising and marketing as a part of the main business development and have disclosed the relevant revenue clearly in the financial reports are listed in this ranking.

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Statistics on "Advertising in China"

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