Leading internet companies in China by online advertising revenue 2012

This statistic shows the leading internet companies in China in 2012, by online advertising revenue. In 2012, People's Daily Online generated around 0.4 billion yuan from online advertising in China.

Leading internet companies in China in 2012, by online advertising revenue

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Release date

February 2013



Survey time period


Supplementary notes

1 yuan equals approximately 0.16 U.S. dollars and 0.12 euros (as of February 26th, 2013).

The revenues are calculated based on financial reports, without regard to taxation and reward, and interviews with industry experts; Sohu's advertising revenue refers to revenue of the web portal and Sogou; CBSi advertising revenue covers that of 17 websites including ZOL, cheshi, XCAR, and OnlyLady etc.; PCGROUP advertising revenue includes that of 5 websites, that are PConline, PCauto, PClady, PCbaby, and PCgames.

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