Ad spend growth in China 2018-2022, by medium

Published by
Lai Lin Thomala,
Jun 30, 2023
Among all medium, cinema video advertising saw the highest ad spending loss at 58 percent in 2022 after a surge of 253 percent in the previous year. Overall, the advertising industry reported about an 11.8 percent decrease in 2022.

Change in advertising spending in China from 2018 to 2022, by medium

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

February 2023

Region

China

Survey time period

2018 to 2022

Supplementary notes

*Mobile ad spending is excluded in the internet category.

The source has not disclosed 2022 figures for newspaper, magazine, and the internet.

Citation formats
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$149 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Advertising in China "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Advertising in China

Key figures

7

Traditional advertising

6

Online advertising

8

Mobile advertising

6

Largest advertisers

7

Further related statistics

16

Further Content: You might find this interesting as well

Statistics

Topics

Advertising in ChinaAdvertising worldwideAdvertising industry in IndiaMedia industry in ChinaAdvertising in BRIC countries
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Learn more about how Statista can support your business.
Menu