China's ad spending was forecasted to approach 120 billion U.S. dollars in 2023, accounting for 16.6 percent of the global ad revenue. Driven by the popularity of online entertainment, digital advertising would continue to dominate China's media ad market.
February 2024
China
2014 to 2022
All the figures prior to 2023 were revised in the latest publication.
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Business Solutions including all features.
Key figures
Traditional advertising
Online advertising
Mobile advertising
Largest advertisers
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