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TV advertising revenue in China 2013-2023

Published by
Lai Lin Thomala,
Aug 11, 2022
In 2020, the revenue of television advertising in China amounted to about 69 billion yuan, indicating a continuous shrink over the recent few years. When compared to other traditional advertising channels, TV advertising is the strongest segment among all.

Annual TV advertising spending in China from 2013 to 2020 with a forecast until 2023 (in billion yuan)

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Release date

September 2021

Region

China

Survey time period

2013 to 2020

Supplementary notes

*Estimate.

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of October 2021).

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