In 2020, the revenue of television advertising in China amounted to about 69 billion yuan, indicating a continuous shrink over the recent few years. When compared to other traditional advertising channels, TV advertising is the strongest segment among all.
Annual TV advertising revenue in China from 2013 to 2020 with a forecast until 2023
(in billion yuan)
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iResearch. (September 14, 2021). Annual TV advertising revenue in China from 2013 to 2020 with a forecast until 2023 (in billion yuan) [Graph]. In Statista. Retrieved May 19, 2022, from https://www.statista.com/statistics/1021400/china-tv-advertising-revenue/
iResearch. "Annual TV advertising revenue in China from 2013 to 2020 with a forecast until 2023 (in billion yuan)." Chart. September 14, 2021. Statista. Accessed May 19, 2022. https://www.statista.com/statistics/1021400/china-tv-advertising-revenue/
iResearch. (2021). Annual TV advertising revenue in China from 2013 to 2020 with a forecast until 2023 (in billion yuan). Statista. Statista Inc.. Accessed: May 19, 2022. https://www.statista.com/statistics/1021400/china-tv-advertising-revenue/
iResearch. "Annual Tv Advertising Revenue in China from 2013 to 2020 with a Forecast until 2023 (in Billion Yuan)." Statista, Statista Inc., 14 Sep 2021, https://www.statista.com/statistics/1021400/china-tv-advertising-revenue/
iResearch, Annual TV advertising revenue in China from 2013 to 2020 with a forecast until 2023 (in billion yuan) Statista, https://www.statista.com/statistics/1021400/china-tv-advertising-revenue/ (last visited May 19, 2022)