According to a survey conducted among U.S. consumers who viewed 43 ads of Super Bowl LV in February 2021, 63 percent of respondents found Toyota's "Upstream" ad to be emotionally engaging. Ads by Jeep, Brass Pro Shops, NFL were all considered emotionally engaging by 60 percent of respondents, while 56 percent cited Door Dash's "The Neighborhood" ad.
Most emotionally engaging Super Bowl LV advertising campaigns in the United States as of February 9, 2021
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Unruly Media. (February 9, 2021). Most emotionally engaging Super Bowl LV advertising campaigns in the United States as of February 9, 2021 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1290239/most-emotionally-engaging-super-bowl-ads/
Unruly Media. "Most emotionally engaging Super Bowl LV advertising campaigns in the United States as of February 9, 2021." Chart. February 9, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1290239/most-emotionally-engaging-super-bowl-ads/
Unruly Media. (2021). Most emotionally engaging Super Bowl LV advertising campaigns in the United States as of February 9, 2021. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1290239/most-emotionally-engaging-super-bowl-ads/
Unruly Media. "Most Emotionally Engaging Super Bowl Lv Advertising Campaigns in The United States as of February 9, 2021." Statista, Statista Inc., 9 Feb 2021, https://www.statista.com/statistics/1290239/most-emotionally-engaging-super-bowl-ads/
Unruly Media, Most emotionally engaging Super Bowl LV advertising campaigns in the United States as of February 9, 2021 Statista, https://www.statista.com/statistics/1290239/most-emotionally-engaging-super-bowl-ads/ (last visited September 01, 2024)
Most emotionally engaging Super Bowl LV advertising campaigns in the United States as of February 9, 2021 [Graph], Unruly Media, February 9, 2021. [Online]. Available: https://www.statista.com/statistics/1290239/most-emotionally-engaging-super-bowl-ads/