Ad spending in Italy 2021-2022, by medium

Published by
Michele Majidi,
Jan 6, 2023
Television advertising spending in Italy amounted to 3.41 billion euros in 2021, while digital ad spending added up to 3.78 billion. In 2022, however, while digital ad spending was projected to increase to 3.94 billion, TV ad spending was projected to decline slightly - to 3.31 billion euros.

Advertising spending in Italy in 2021 and 2022, by medium (in million euros)

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

July 2022

Region

Italy

Survey time period

2021

Supplementary notes

* Figures calculated by Statista, based on data provided by the source.
** Forecast. Figures calculated by Statista, based on data provided by the source.

Citation formats
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$149 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Advertising in Europe "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Advertising in Europe

Overview

6

Leading markets

8

Digital media

5

Advertising perception

8

Further related statistics

19

Further Content: You might find this interesting as well

Statistics

Topics

Advertising in EuropeAdvertising worldwideTrust in media in EuropeDigital advertising in EuropeMedia usage in Europe
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Learn more about how Statista can support your business.
Menu