Advertising expenditure in Italy 2008-2019, by medium

This statistic displays advertising spending in Italy, by medium, from 2008 to 2017, with forecast to 2019. It was forecast that television advertising spending would reach 3.8 billion euro in 2019, down from 4.8 billion euro in 2011.

Advertising expenditure in Italy from 2008 to 2019, by medium

TelevisionRadioNewspaperMagazineCinemaOutdoorDigital
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Sources

Release date

December 2018

Region

Italy

Survey time period

2008 to 2017

Supplementary notes

* Forecast
Agency commission: 15%, included. Agency fees: out. Discounts from ratecard: after. Newspaper classified: in. Internet classified: Yellow Pages is most, and it is out.

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