- Media & Advertising›
- Advertising & Marketing ›
Advertising expenditure in Italy 2008-2019, by medium
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Advertising expenditure in Italy 2008-2019, by medium
Advertising expenditure in Italy from 2008 to 2019, by medium (in million euro)
This statistic displays advertising spending in Italy, by medium, from 2008 to 2017, with forecast to 2019. It was forecast that television advertising spending would reach 3.8 billion euro in 2019, down from 4.8 billion euro in 2011.
Advertising expenditure in Italy from 2008 to 2019, by medium (in million euro)
| Television | Radio | Newspaper | Magazine | Cinema | Outdoor | Digital | |
|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| Television | Radio | Newspaper | Magazine | Cinema | Outdoor | Digital | |
|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic displays advertising spending in Italy, by medium, from 2008 to 2017, with forecast to 2019. It was forecast that television advertising spending would reach 3.8 billion euro in 2019, down from 4.8 billion euro in 2011.
Show more- Show sources information
- Show publisher information
- Release date
- December 2018
- Region
- Italy
- Survey time period
- 2008 to 2017
- Supplementary notes
-
* Forecast
Agency commission: 15%, included. Agency fees: out. Discounts from ratecard: after. Newspaper classified: in. Internet classified: Yellow Pages is most, and it is out.
Source
- Show sources information
- Show publisher information
- Release date
- December 2018
More information
- Region
- Italy
- Survey time period
- 2008 to 2017
- Supplementary notes
-
* Forecast
Agency commission: 15%, included. Agency fees: out. Discounts from ratecard: after. Newspaper classified: in. Internet classified: Yellow Pages is most, and it is out.
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Advertising in Europe
- 77 page/s
- English
- pptx
- Detailed references
Everything On "Advertising in Europe" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Advertising in Europe"
- Market Overview
The most important statistics
- Advertising expenditure in Europe from 2007 to 2019, by region (in million U.S. dollars)Advertising spending in Europe 2007-2019, by region
- Western European countries ranked by advertising spending in 2016 (in million U.S. dollars)Largest advertising markets in Western Europe 2016
- Advertising spending in Europe between 2013 and 2016, by medium (in billion euros)Europe: media advertising split 2013-2016
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018Ad spend growth 2016-2018, by country
- Leading Advertisers
The most important statistics
- Advertisers ranked by advertising expenditure in the United Kingdom (UK) in 2017 (in million GBP)Highest spending advertisers in the United Kingdom (UK) 2017
- Advertisers ranked by advertising expenditure in France in 2016 (in million euros)Highest spending advertisers in France 2016
- Advertisers ranked by advertising expenditure in Germany in 2017 (in million euros)Highest spending advertisers in Germany 2017
- Advertisers ranked by advertising expenditure in Spain in 2016 (in million euros)Highest spending advertisers in Spain 2016
- Advertisers ranked by advertising expenditure in Italy in 2017 (in million euros)Highest spending advertisers in Italy 2017
- Traditional Media
The most important statistics
- Television advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Television advertising expenditure in the European Union (EU 28) 2009-2017
- Newspaper advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Newspaper advertising spending in the European Union (EU 28) 2009-2017
- Magazine advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Magazine advertising expenditure in the European Union (EU 28) 2009-2017
- Cinema advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Cinema advertising expenditure in the European Union (EU 28) 2009-2017
- Radio advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Radio advertising expenditure in the European Union (EU 28) 2009-2017
- Outdoor advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Outdoor advertising expenditure in the European Union (EU 28) 2009-2017
- Digital Media
The most important statistics
- Internet advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Internet advertising expenditure in the European Union (EU 28) 2009-2017
- Online advertising spending in Europe from 2006 to 2017 (in billion euros)Online advertising spending in Europe 2006-2017
- Online advertising spending in Europe between 2013 and 2017, by format (in billion euros)Online advertising spending in Europe 2013-2017, by format
- Countries with highest online advertising spending in Europe in 2016 and 2017 (in billion euros)Largest online advertising markets in Europe 2016-2017
- Change in online advertising spending in select European countries in 2016 and 2017Fastest growing online advertising markets in Europe 2016-2017
- European countries ranked by digital share of advertising spending in 2016Digital share of advertising spending in European countries 2016
- Digital advertising spending per capita in Europe in 2017, by country (in euros per head)Digital advertising spending per capita in Europe 2017, by country
- Year-on-year change of digital advertising spending in Europe from 2013 to 2018, by formatDigital advertising spending growth in Europe 2013-2018, by format
- Leading Markets
The most important statistics
- Net advertising spending in the United Kingdom (UK) from 1999 to 2019, by media (in million GBP)Advertising spending in the United Kingdom (UK) 1999-2019, by media
- Annual turnover of the advertising and market research sector in the United Kingdom from 2008 to 2016 (in million euros)Turnover of advertising and market research sector in the UK 2008-2016
- Advertising expenditure in Germany from 2008 to 2019, by medium (in million euro)Advertising expenditure in Germany 2008-2019, by medium
- Annual turnover of the advertising and market research sector in Germany from 2008 to 2016 (in million euros)Turnover of advertising and market research sector in Germany 2008-2016
- Advertising expenditure in France from 2008 to 2018, by medium (in million euro)Advertising expenditure in France 2008-2018, by medium
- Annual turnover of the advertising and market research sector in France from 2008 to 2016 (in million euros)Turnover of advertising and market research sector in France 2008-2016
- Advertising spending in Spain by medium 2008-2018, by medium (in million euros)Advertising expenditure in Spain 2008-2018, by medium
- Annual turnover of the advertising and market research sector in Spain from 2008 to 2016 (in million euros)Turnover of advertising and market research sector in Spain 2008-2016
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Advertising expenditure in Portugal 2008-2015, by medium
- Advertising expenditure in Greece 2008-2015, by medium
- Advertising expenditure in Bulgaria 2008-2015, by medium
- Advertising expenditure in Austria 2008-2015, by medium
- Advertising expenditure in the United Kingdom (UK) 2010-2015, by medium
- Advertising expenditure in Hungary 2008-2015, by medium
- Advertising expenditure in Estonia 2008-2015, by medium
- Advertising expenditure in Sweden 2008-2015, by medium
- Advertising expenditure in Russia 2008-2015, by medium
- Advertising expenditure in Switzerland 2008-2015, by medium
- Advertising spending in Europe 2015, by medium and country
- Advertising expenditure in Lithuania 2008-2015, by medium
- Advertising expenditure in Belgium 2008-2015, by medium
- Advertising expenditure share in Europe 2015, by medium and country
- Advertising expenditure in Turkey 2008-2015, by medium
- Transport advertising spending in the United Kingdom (UK) H1 2016, by format
- Advertising spending in Dominican Republic 2010-2018
- Canada: monthly coupon usage 2013, by source
- Mail order market B2C advertising spending in the United Kingdom (UK) 2012, by media
- Italy: purchase decision factors 2015
Studies
- Digital advertising in Europe
- Advertising in Belgium
- Advertising in the Nordics
- Advertising in the United Kingdom (UK)
- Advertising in Europe
- Advertising market in the U.S.
- Advertising in North America
- Advertising in Italy
- Advertising in the Netherlands
- TV advertising in the U.S.
- BRICS advertising
- Political advertising in the U.S.
- Advertising in Turkey
- Contar "Lo Bueno" Cuesta Mucho
- IAB and DDMA Report on Search Advertising
Statistics on "Advertising in Europe"
- Advertising expenditure in Europe from 2007 to 2019, by region (in million U.S. dollars)
- Western European countries ranked by advertising spending in 2016 (in million U.S. dollars)
- Advertising spending in Europe between 2013 and 2016, by medium (in billion euros)
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018
- Advertisers ranked by advertising expenditure in the United Kingdom (UK) in 2017 (in million GBP)
- Advertisers ranked by advertising expenditure in France in 2016 (in million euros)
- Advertisers ranked by advertising expenditure in Germany in 2017 (in million euros)
- Advertisers ranked by advertising expenditure in Spain in 2016 (in million euros)
- Advertisers ranked by advertising expenditure in Italy in 2017 (in million euros)
- Television advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Newspaper advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Magazine advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Cinema advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Radio advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Outdoor advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Internet advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Online advertising spending in Europe from 2006 to 2017 (in billion euros)
- Online advertising spending in Europe between 2013 and 2017, by format (in billion euros)
- Countries with highest online advertising spending in Europe in 2016 and 2017 (in billion euros)
- Change in online advertising spending in select European countries in 2016 and 2017
- European countries ranked by digital share of advertising spending in 2016
- Digital advertising spending per capita in Europe in 2017, by country (in euros per head)
- Year-on-year change of digital advertising spending in Europe from 2013 to 2018, by format
- Net advertising spending in the United Kingdom (UK) from 1999 to 2019, by media (in million GBP)
- Annual turnover of the advertising and market research sector in the United Kingdom from 2008 to 2016 (in million euros)
- Advertising expenditure in Germany from 2008 to 2019, by medium (in million euro)
- Annual turnover of the advertising and market research sector in Germany from 2008 to 2016 (in million euros)
- Advertising expenditure in France from 2008 to 2018, by medium (in million euro)
- Annual turnover of the advertising and market research sector in France from 2008 to 2016 (in million euros)
- Advertising spending in Spain by medium 2008-2018, by medium (in million euros)
- Annual turnover of the advertising and market research sector in Spain from 2008 to 2016 (in million euros)
- Advertising expenditure in Italy from 2008 to 2019, by medium (in million euro)
- Annual turnover of the advertising and market research sector in Italy from 2008 to 2016 (in million euros)
- Advertising expenditure in Portugal from 2008 to 2015, by medium (in million euro)
- Advertising expenditure in Greece from 2008 to 2015, by medium (in million euro)
- Advertising expenditure in Bulgaria from 2008 to 2015, by medium (in million U.S. dollars)
- Advertising expenditure in Austria from 2008 to 2015, by medium (in million euro)
- Advertising expenditure in the United Kingdom (UK) from 2010 to 2015, by medium (in million GBP)
- Advertising expenditure in Hungary from 2008 to 2015, by medium (in million U.S. dollars)
- Advertising expenditure in Estonia from 2008 to 2015, by medium (in million euro)
- Advertising expenditure in Sweden from 2008 to 2013, with a forecast to 2015, by medium (in million U.S. dollars)
- Advertising expenditure in Russia from 2008 to 2015, by medium (in million U.S. dollars)
- Advertising expenditure in Switzerland from 2008 to 2015, by medium (in million U.S. dollars)
- Advertising expenditure in Europe in 2015, by medium and country* (in million U.S. dollars)
- Advertising expenditure in Lithuania from 2008 to 2015, by medium (in million U.S. dollars)
- Advertising expenditure in Belgium from 2008 to 2015, by medium (in million euro)
- Advertising expenditure distribution in Europe in 2015, by medium and country*
- Advertising expenditure in Turkey from 2008 to 2015, by medium (in million U.S. dollars)
- Transport advertising expenditure in the United Kingdom (UK) from January to June 2016, by format (in million GBP)
- Advertising spending in Dominican Republic from 2010 to 2018 (in million U.S. dollars)
- Print and online monthly coupon usage in Canada in 2013, by source
- Spending on B2C advertising in the mail order market in the United Kingdom (UK) in 2012, by media (in million GBP)
- Which of the following were factors in your purchase decision?
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.