This statistic displays advertising spending in Italy, by medium, from 2008 to 2017, with forecast to 2019. It was forecast that television advertising spending would reach 3.8 billion euro in 2019, down from 4.8 billion euro in 2011.
Advertising expenditure in Italy from 2008 to 2019, by medium
(in million euro)
* Forecast Agency commission: 15%, included. Agency fees: out. Discounts from ratecard: after. Newspaper classified: in. Internet classified: Yellow Pages is most, and it is out.
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GroupM. (December 3, 2018). Advertising expenditure in Italy from 2008 to 2019, by medium (in million euro) [Graph]. In Statista. Retrieved February 29, 2020, from https://www.statista.com/statistics/398548/advertising-expenditure-in-italy-by-medium/
GroupM. "Advertising expenditure in Italy from 2008 to 2019, by medium (in million euro)." Chart. December 3, 2018. Statista. Accessed February 29, 2020. https://www.statista.com/statistics/398548/advertising-expenditure-in-italy-by-medium/
GroupM. (2018). Advertising expenditure in Italy from 2008 to 2019, by medium (in million euro). Statista. Statista Inc.. Accessed: February 29, 2020. https://www.statista.com/statistics/398548/advertising-expenditure-in-italy-by-medium/
GroupM. "Advertising Expenditure in Italy from 2008 to 2019, by Medium (in Million Euro)." Statista, Statista Inc., 3 Dec 2018, https://www.statista.com/statistics/398548/advertising-expenditure-in-italy-by-medium/
GroupM, Advertising expenditure in Italy from 2008 to 2019, by medium (in million euro) Statista, https://www.statista.com/statistics/398548/advertising-expenditure-in-italy-by-medium/ (last visited February 29, 2020)
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