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Ad spending by medium in Italy 2019-2021

Published by Statista Research Department, Oct 11, 2021
Television advertising spending in Italy amounted to 3.46 billion euros in 2020, while digital ad spending added up to 3.28 billion. Both TV and internet ad spending were projected to increase in 2021, reaching a respective 3.75 and 3.66 billion.

Advertising spending in Italy from 2019 to 2021, by medium (in million euros)

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