Most used channels of online brand research in Hong Kong 2022

Published by
Lai Lin Thomala,
May 9, 2023
According to a survey among internet users conducted in the third quarter of 2022, search engines were most frequently used to research brands online in Hong Kong, with 44 percent of respondents doing so. Social networks, price comparison sites, and brand websites were other popular sources of brand information.

Leading primary information sources when researching brands in Hong Kong as of 3rd quarter 2022

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Release date

February 2023

Region

Hong Kong

Survey time period

Q3 2022

Age group

16-64 years

Method of interview

Online survey

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