Vietnam: social commerce platform perception 2022

According to a recent survey conducted in Vietnam by Decision Lab in 2022, 82 percent of respondents believed that online shopping on Facebook was easy to use. Meanwhile, Zalo was perceived to be convenient by almost 80 percent of the respondents.

Perception towards social commerce among online shoppers in Vietnam in 2022, by platform

Characteristic	Facebook	Instagram	Zalo	TikTok
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Release date

April 2022

More information

Region

Vietnam

Survey time period

March 2022

Number of respondents

999 respondents

Supplementary notes

Original question: "How much do you agree with the following statements: Social media site is...?"

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