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Metaverse target audiences according to companies worldwide 2022

What are the personas or target audience of the metaverse?

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Release date

April 2022



Survey time period

February 24 to March 1, 2022

Number of respondents

200 respondents

Special properties

companies that have already invested in the metaverse; wider industry metrics may vary

Supplementary notes

Original question: "What are the personas/target audience of the metaverse?"

According to the source, "the surveyed companies came from Belgium, Germany, Spain, France, the United Kingdom, and the United States. We specifically targeted employed individuals above the age of 25 that occupied C-level positions such as executives, presidents, CEOs, board members, and senior management. The responses are anonymous."

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Statistics on " Metaverse "

Statistics on Metaverse



Public opinion and awareness


Use cases


Virtual and augmented reality hardware


Metaverse apps


The metaverse and gaming


Business interest


Company focus: Meta


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