Metaverse target audiences businesses worldwide 2022

According to a March 2022 survey of companies from selected countries that have already invested in the metaverse, most of the responding businesses saw big companies, men, and Gen Z as the target audience for their metaverse activities. In total, 11.3 percent of respondents stated that men were a metaverse target audience, compared to only 8.6 percent who stated the same about women. Additionally, big businesses were approximately 3 times more attractive than SMBs.

What are the personas or target audience of the metaverse?

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Release date

April 2022

More information

Region

Worldwide

Survey time period

February 24 to March 1, 2022

Number of respondents

200 respondents

Special properties

companies that have already invested in the metaverse; wider industry metrics may vary

Supplementary notes

Original question: "What are the personas/target audience of the metaverse?"

According to the source, "the surveyed companies came from Belgium, Germany, Spain, France, the United Kingdom, and the United States. We specifically targeted employed individuals above the age of 25 that occupied C-level positions such as executives, presidents, CEOs, board members, and senior management. The responses are anonymous."

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