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WhatsApp: distribution of global audiences 2022, by gender

Published by L. Ceci, Feb 6, 2023
As of the third quarter of 2022, over 53 percent of the WhatsApp user base was composed of men. By comparison, women on the platform constituted approximately 46.5 percent of the popular mobile app audience. In April 2022, WhatsApp has approximately 2.24 billion unique users worldwide.

Distribution of WhatsApp users worldwide as of 3rd quarter 2022, by gender

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Sources

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Release date

January 2023

Region

Worldwide

Survey time period

Q3 2022

Age group

13 years and older

Special properties

based on addressable ad audience

Supplementary notes

According to the source, data "based on values for 'female' and 'male' users only."

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Statistics on " WhatsApp "

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Statistics on WhatsApp

Overview

5

Benchmark

7

App performance

5

Usage and reach

8

Competitors

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Spotlight: WhatsApp Business

6

Further related statistics

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Topics

WhatsAppMobile app usageMobile messenger and communication appsMobile app monetizationLINE
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