WhatsApp Business ARPU by region 2021

In 2021, WhatsApp Business was estimated to have an average revenue per user (ARPU) of approximately 0.24 U.S. dollars worldwide. Europe was estimated to be the global region with the highest ARPU for WhatsApp Business, with 1.21 U.S. dollars in revenues per user on the platform. In 2021, it is estimated that WhatsApp Business generated around 1.2 billion U.S. dollars in revenues worldwide, with the Asia-Pacific region and the Latin American region accounting for the largest revenue shares.

WhatsApp Business was launched in 2018 and is available to download for small businesses and companies. Regular WhatsApp users do not need an additional app, but can connect instantly with company representatives or automated chatbots from their regular app interface.

WhatsApp Business average revenue per user (ARPU) in 2021, by region (in U.S. dollars)

Characteristic	Average revenue per user in U,S. dollars
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Release date

May 2022

More information

Region

Worldwide

Survey time period

2021

Special properties

excluding WhatsApp Pay

Supplementary notes

Estimates modelled by Statista on the basis of data published by Meta Platforms on company revenues for 2021, as well as available prices for conversations via the WhatsApp Business API.

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