Reddit: global online advertising revenues 2018-2021
In 2021, it was estimated that Reddit amassed around 439 million U.S. dollars in revenues from its online advertising business. This represents an increase of almost 150 percent year-over-year, as in 2020 Reddit was estimated to have generated approximately 176.7 million U.S. dollars in advertising revenue.
Funded in 2005, news aggregator and discussion website Reddit is a traffic powerhouse, as well as one of the most popular social media platforms for global users. In recent years, Reddit has sought to help advertisers capitalize more on the platform's high engagement by creating an in-house advertising agency called KarmaLab, as well as by entering into a partnership with global PR and marketing leader WPP.
Funded in 2005, news aggregator and discussion website Reddit is a traffic powerhouse, as well as one of the most popular social media platforms for global users. In recent years, Reddit has sought to help advertisers capitalize more on the platform's high engagement by creating an in-house advertising agency called KarmaLab, as well as by entering into a partnership with global PR and marketing leader WPP.
